Apple is a company that pays attention to the smallest detail in all its launches. It never leaves anything to chance and everything is designed to work perfectly. This is something that can be seen in its products, and which has made it the most valuable company in the world.
However, sometimes we come across products that don’t sell so well for whatever reason. The latest example of this is the iPhone 14 Plus. This iPhone, which Apple launched in September 2022, has failed to meet the California company’s sales expectations. It has probably been the model that has sold the least of this year’s four models, and it doesn’t look like it’s going to get any better.
The iPhone 14 Plus has not sold for several reasons: it has the same processor as the iPhone 14, its concept is not as attractive as it might seem at first glance, and the difference between it and the iPhone 14 Pro in price is ridiculous compared to the enormous differences between the two models: better materials, camera system, processor, screen, the Dynamic Island… there are so many improvements that justify investing 100 dollars more to go for the Pro model.
Some leakers and analysts talk about the possibility of a change in the iPhone 15 launch structure in September this year. I don’t think so. As fas as I’m concerned, Apple will release two 6.1-inch models and two 6.7-inch models. This raises the following question: if sales of the iPhone 14 Plus have been so bad, what does Apple plan to do with the iPhone 15 Plus so that the same thing doesn’t happen?
The answer is simple: nothing. Apple will launch the iPhone 15 Plus alongside the other 3 models and it will be unchanged from what is already expected. The price will be the same, the size will be the same, and so on. What Apple will do is provoke more sales by raising the price of the iPhone 15 Pro. The biggest problem of the iPhone 14 Plus has been, and is, that many customers find it worth paying $100 more and buying the iPhone 14 Pro instead of the Plus. The solution is simple: raise the price of the iPhone 15 Pro. This way, buyers who want the iPhone 15 Pro will buy it anyway, and those undecided between the Plus and the Pro will likely opt for the Plus.
Unfortunately, it is high time for the Pro models to go up in price. It’s something that was expected last year and that Apple decided not to do, but rising production costs, inflation and shrinking profit margins are already starting to take their toll on the Californian company’s revenue reports, and this pricing strategy to encourage sales of the upcoming iPhone 15 Plus seems like the perfect time to implement a price hike that hasn’t happened since the launch of the iPhone X in 2017.