If you’re a candle lover, you already know there’s one day every year that feels like a national holiday — Bath & Body Works Candle Day. It’s the biggest sale of the year when the brand’s famous 3-wick candles drop to their lowest price, and shoppers rush online and in-store to stock up before everything sells out.
Whether you’re new to Candle Day or a long-time fan planning your candle haul, here’s what to expect in 2025, how to shop smart, and which strategies help you get the best deals.
When Is Candle Day 2025 (BBW)?
Bath & Body Works Candle Day usually happens in early December, kicking off the holiday shopping season.
Get ready—Bath & Body Works’ 14th annual Candle Day kicks off online at 10 p.m. on Thursday, Dec. 4, and the in-store event runs from Friday, Dec. 5 to Sunday, Dec. 7, 2025.
Many stores open extra early and lines form before sunrise — proving just how seriously shoppers take Candle Day.
Why Candle Day Is a Big Deal
Candle Day is the only time of the year when full-size 3-wick candles drop to the lowest price — typically around $9–$11, compared to their usual $26–$30 price tag.
What makes it special?
✨ Biggest discount of the year
🕯️ Hundreds of seasonal and classic scents
💎 Limited-edition releases and fan-favorite returns
🎁 Perfect for holiday gifting & stocking up
People often buy 5, 10, even 20 candles at once because the savings are huge.
What’s Included in the Candle Day Sale
- 3-wick candles in every scent family: fruity, bakery, fresh, woodsy, floral, holiday, aromatherapy
- Limited & exclusive Candle Day scents
- “Vault” scents — returning classics not sold year-round
- Some stores include single-wick candles or accessories at extra discounts
The best-selling candles sell out fast, so planning ahead matters.
Tips for Shopping Candle Day Like a Pro
Make a Wishlist
Check scent names early and write down must-haves so you don’t scroll around while things sell out.
Join Rewards for Early Access
Candle Day early access often launches for loyalty-program members first — giving first pick.
Shop Early
Inventory drops quickly. If you go in-store, aim for opening time. If online, be ready at launch minute.
Use Multiple Transactions if Needed
Many stores limit quantity per purchase — so split transactions if shopping with friends.
Order Online If Stores Get Crowded
Online is easier, faster, and avoids sold-out shelves.
Popular Candle Day Scents to Watch For
- Vanilla Bean Noël
- Snowflakes & Citrus
- Winter Candy Apple
- Mahogany Teakwood
- Fresh Balsam
- Into the Night
- Pumpkin Spice & Cinnamon
- Champagne Toast
Candle Day vs Other Holiday Sales
| Sale | Discount Level | Variety of Scents | Best Use |
|---|---|---|---|
| Candle Day | Very Deep | Huge selection | Stock up & gifts |
| Black Friday | Medium | Mixed items | Gift sets & body care |
| Semi-Annual Sale | Good | Clearance only | Rare or off-season |
Conclusion: Candle Day wins for candle pricing and selection.
Why People Love Candle Day
- A holiday shopping tradition
- A cozy seasonal experience
- A fun event to share with friends
- A chance to collect limited candles for the year
Many shoppers treat Candle Day like a celebration — pajamas, coffee, lines outside stores, and huge candle hauls.
Final Thoughts
If you love candles, Bath & Body Works Candle Day is absolutely worth it. It’s the perfect time to load up on winter favorites, try new releases, and gift something cozy to friends and family.
Whether you shop online from your couch or camp outside a store at dawn, Candle Day is guaranteed to bring excitement — and amazing scent!
