Is Clubhouse App the next big social media app? A Big Thing For Marketers

Last Updated on Feb 26, 2021

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If you’re still hooked with TikTok, it’s time to move on. The audio-based social media app, Clubhouse, could be the next big thing!

The Clubhouse is the hottest and latest platform that the whole of Silicon Valley is excited about. It is also hugely promoted by celebrities, politicians, bloggers, influences, famous personalities, and different users worldwide. Since March 2020, it has become a sensational and cultural phenomenon.

This audio-based and invite-only app has created a lot of buzz to the extent that even a market has been set up on Reddit, Craiglist social networks, and eBay to buy an invitation to the app.

Let’s look into the reasons for its growth and popularity. But before that,

What is Clubhouse?

The Clubhouse is an audio-only, voice-based social media app available exclusively to iOS users. Unlike the other popular social media apps like Twitter, Facebook, Instagram, TikTok, and Instagram, Clubhouse allows users to exchange audio clips instead of videos, messages, and images. Instead of sharing imagines, videos, or messages, this app allows you to create rooms and “clubs” to start interactive discussions, conversations, and interviews based on mutual likes and dislikes. Each room in Clubhouse has speakers, listeners, and moderators who keep things checked and under control. This app was developed by Silicon Valley’s Rohan Seth and Paul Davison.

What is the entire Buzz around Clubhouse?

Although launched in April 2019, it is only recently that people are in the hype about it. Last year, the app became Silicon Valley’s most-talked-about platform when celebrities started to take an interest. The app is an ‘invite-only app, so you need an invite from an existing member to join in.

Many high-profile celebrities like Drake, Kanye West, Kevin Hart, and Ashton Kutcher have already joined the party. It increases the Clubhouse members’ chance to engage and participate in discussions with their most favorite celebrities.

Further, the app has raised over $1 billion in its Series B funding last year. US-based venture firm Andreesen Horowitz launched this event. Tesla’s Elon Musk and Facebook’s Mark Zuckerberg recently made a surprise appearance on the Clubhouse app. It led to further increasing the app’s popularity.

Generally, social media platforms’ success is measurable in terms of the number of people engaging on the platform. The Clubhouse app has changed both the statistics and the game by focusing on quality over quantity.

How is Clubhouse different from other social media platforms?

Other social media platforms allow users to interact by exchanging texts and messages, photos, and videos. But Clubhouse focuses exclusively on interactions that are audio-based only.

In Clubhouse, you can create a room for various purposes like meeting strangers, planning a party, conducting an event, informal chats with close friends, holding panels, engaging in the latest discussions and debates.

The conversations in the rooms are end-to-end encrypted and are unrecordable. Also, a moderator supervises each room, so the content filter compares to other social media platforms. These reasons make the app secure for its users amid the rising concerns of privacy in the contemporary internment world.

Why can we consider Clubhouse as the next big thing?

One of the most exciting features of this voice-and-audio-based social media platform is that it enables users to drop in and out of temporary chat rooms and participate in various gatherings. These gatherings can be small or extensive discussions featuring expert panels attended by thousands of listeners.

The latest figure reveal of Clubhouse shows how quickly the app is growing. In a weekly Town Hall event, Clubhouse’s co-founder Paul Davison said that the weekly active user base of the Clubhouse app has doubled to 2 million in just a couple of weeks. US-based venture capital firm Andreessen Horowitz has added more than 180 investors and the interest valuation is $1 billion. In this small-knit invite-only Clubhouse community, a short back-and-forth conversation can build closer relationships than other networking sites like Facebook, Twitter, and Instagram.

The Clubhouse is also a great platform to extend influence and social base. Thousands of investors, employees, executives are already engaging in interactive panels.

Like any other social media network, Clubhouse, too, has faced criticism for objectionable content broadcasted on its site. In September last year, when the app had negative publicity, some speakers perpetuated anti-semantic stereotypes.

The Clubhouse adds innovations on a near-weekly basis- be it different room types, event calendars, and activity-based notification.

Conclusion

The app is convenient; it’s easier to listen to conferences on the app, which might differ from attending in person. It’s a great approach to meet new people, and have interactive conversations, and share intimate bonding. More like a general observation, the app currently has specific individuals for iOS users and invite-only. If the app opens up to the general public, chances are, the base can grow into tens of millions. Clubhouse voice chat app can pose a real challenge to the social media giant.

jaysukh patel

Jaysukh Patel is the founder of howtoisolve. Also self Professional Developer, Techno lover mainly for iPhone, iPad, iPod Touch and iOS, Jaysukh is one of responsible person in his family. Contact On: [email protected] [OR] [email protected]

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